From our blogs
Tuesday, March 2, 2021
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)
Savvy marketers recognize the value of community news outlets in the wealthy suburbs as part of the marketing …
Tuesday, March 2, 2021
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)
As the world has become increasingly digital, print marketing has kept pace or exceeded performance of online …
Tuesday, March 2, 2021
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)
The emergence of a vast array of digital channels has made printed newspapers stronger. While many …
Monday, February 1, 2021
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)
Finding placements online has made media monitoring vastly more time-efficient, yet thousands of publications …
Friday, January 29, 2021
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)
As public health information programs are developed, there has been increasing scrutiny of the veracity of …
Friday, January 29, 2021
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)
Timing is crucial for a successful editorial outreach program. Reaching the right influencers at the …
Thursday, January 28, 2021
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)
Implementing a strategy for multichannel communication starts with following a path through the decision …
Thursday, January 28, 2021
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)
Creating a compelling message is essential for visual storytelling, which must rely on just a few words and a …
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