Queens Of The Road: Women Motorcyclists Drive New Ri ing Designs Photo credit: EL3 Productions Onein every five motorcycle enthusiastsis a woman these days. (NAPSA)—The number of female motorcycle riders are on the rise. In growing numbers, millennial women ridersall across the country are driving a demandfor better riding gear. These motorcycling enthusiasts are leaving their days as passengersin the dust, ush- Harley-Davidson women's Mackey, a waterproofriding sneaker featuring XRD” Impact Protection, a lightweight andflexible open-cell foam material that provides extreme impactprotection. eringin a newera ofbiker style. According to a recent national survey by the Motorcycle Industry Council in 2018, womenrepresent almost 20 percentof motorcycle owners, a marked increase from the8 percentreportedjust 10 years ago. With this demographic change, pro- tective riding gear and accessories— andespecially helmets, jackets and rid- ing boots—are getting a second look by majorbrands. More and more, as motorcycle-savvy brands pick up on thetrend, they're creating riding gear designed for the anatomyanduniquefit needsofthe female rider. Wolverine Worldwide, the, manu- facturer of Harley-Davidson foot- wear and performanceriding boots and shoes, has seen an impressive sales surge in women-specific riding bootsin recent years. “From 2016 to 2018 we saw women's Photo credit: Harley-Davidson Footwear For womenriders looking for a more traditionalriding style, the Harley-Da- vidson Brinser engineer bootis also rich with modern performancefeatures. Waterprooffull-grain leather helps in the wet conditions and a cooling mesh lining and TFL COOL SYSTEM*tech- nology actto reflect the sun’s rays and ultimately keep theinside of the boot up to 54 coolerthantraditionalleather. riding boot sales jump by 40 percent? said Jenna Ludeman, Wolverines mar- keting manager for the Harley-Davidson productline.“It’s clear to us that women are getting out to ride on their own andtheir adventures require riding footwear that provides performance, protection anda comfortable fit designed just for them? Recentmaterials innovations and the advances in performance technologies havecreated this next generation ofper- formanceridingfootwear. Today's riding styles incorporate materials that help to keepfeet coolerin direct sunlight, dryer in rain and snow and,in somecases,better protected from impact. Forthose lookingfora style that transitionswell from the open roadtothecity streets, women riders now have options Photo credit: Harley-Davidson Footwear “Today's female riders are connecting with the sense of adventure and community that motorcycling naturally brings?said Ludeman.“Andwe're inter- ested in connecting the rider to a better riding product for a better riding including riding sneakers like the new experience?
