(NAPSA)—Fet Talk is contagious, and it’s weighing women down. Whether sparked by an unflattering photo or shoppingfor jeans, the negative comments women make about their own bodies and others’ can be a destructive and significant barrier to weight management success. Special K has proven that positivity is the key to weight managementsuccess‘, but a 2011 issue of Psychology of Women Quarterly found 93 percent of women Fat Talk. Unfortunately, Fat Talk is embedded in everyday conversations. In fact, while most women reported that they engage in Fat Talk, they also said they don't try to stop or change the conversation. Additionally, 62 percent of women say they feel compelled to engage in Fat Talk about themselves when they hear other women doingso . As womenstrive to get back on track with their weight management goals after the holidays, world-renowned supermodel, actress and businesswoman Tyra Banks is empowering womento embrace a positive approach to weight management and helping to shift the conversation. “[ know firsthand how much criticizing your body negatively affects self-esteem, but as a role model, I try to maintaina positive = Women can maintain a positive attitude and healthy approach to managing weight. attitude and healthy approach to managing my weight,” seys Banks. “That's why I'm excited to partner with Special K to help empower womento not onlyfeel confident about their bodies, but also to remove those negative thoughts and show them how to employ tips and tricks to meke their least-liked physical attributes look better.” Women can visit www.Fight FatTalk.com to help SHHHHut down Fat Talk (#FightFatTalk). Womencanalso learn more about the Special K Challenge and kickstart their weight management goals with a variety ofdelicious food options from Special K. Edelman Berland Specia: K Study "Positivity and Weight Management: A Look at the Gains,” Sept. 2012 + Impulse Research Corp, Kellogg's Special K Resolution Fat Talk Survey 2078
