GPO increases public awareness with Successful Campaign: A Feature News Release Case Study
The U.S. GOVERNMENT PUBLISHING OFFICE (GPO) is the official, digital and secure source for producing, protecting, preserving and distributing the official publications and information products of the Federal Government.
Raise awareness on a key component of GPO's mission, the Federal Depository Library Program (FDLP). This program allows the public to get federal government documents for free, both current and historical. In that vein, the GPO worked with NAPS on a release letting the American public know about the program and where they can find these government documents, both current and historical.
Feature news story about “How To See Actual Government Documents” filled with information on how to access U.S. government documents, formats available and how to get professional assistance in locating specific documents through the GPO’s online catalog or to locate a nearby federal depository library.
This feature got 980 known placements, including 71 in print. This appeared in all 50 states, with a readership of 11.7 million and on sites with 70 million unique visitors cumulatively. About 46% of placements were in the top 50 markets, 57% were in the most populous third of the states and 39% were in the wealthiest 25% of states. The article was viewed 862 times on our site.
“The U.S. Government Publishing Office aims to promote our services to the entire the American public. In order to do so, we need to reach all different types of people throughout the country. With NAPS, we can reach a wide variety of audiences, all at once, in a very cost-effective manner. We’ve been a long-standing customer of NAPS, and we keep coming back year after year because of the excellent promotional services we receive.” – Kelly Seifert, Strategic Communications Coordinator at GPO
NAPS provides an easy, cost-effective method of getting your story out to nearly every newspaper in the country and thousands of online publications. Instead of just covering the same top publications everyone else in America is trying to get into, you give your top story to practically all of America’s mass media outlets, in a format editors can easily use immediately. We cover America’s 10,000 newspapers with over 200 million in cumulative circulation, about 167 million of which are in the weekly community newspapers.
To see the full release CLICK HERE