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The Media Blog

The Evolution Of Mats In The Digital Age

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)   Mat release services are really a misnomer in the digital age.  The term “mat,” or sometimes …

Small Businesses Are Being Snapped Up By Investors

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)   Remaining independent has become more challenging for small businesses, who are not immune to the economic …

Fear Inducing Website Development Myths Busted

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)   Newspaper have pivoted to digital advertising on their sites to bring their publications into the modern era …

How To Polish Your Online Presentations With The Right Tools And Equipment

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)   The COVID-19 isolation restrictions have caused a surge of online presentations, which are the next best …

Reach More Listeners With A Podcast In A Mobile On Demand Format

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)   Successful marketing agencies are offering podcasting as a service.  It’s easy to podcast, if you …

Best Practices Blog

How To Connect Your Message With Key Influencers

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)   Implementing a strategy for multichannel communication starts with following a path through the decision …

Visual Storytelling That Works In The Digital Age

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)   Creating a compelling message is essential for visual storytelling, which must rely on just a few words and a …

Increase Results By Captivating Radio And TV Audiences Nationwide

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)   There has been a surge of attention devoted to reaching a broader audience in the broadcast media, which …

Growing Business By Reaching Millions Of Additional People With Multicultural Marketing

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)   There has been a surge of attention devoted to reaching a broader, more culturally diverse audience, in the …

How Digital Media Has Helped Traditional Media

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)   The traditional media experience for readers and advertisers has been improved with the enhancements made by …

Best Practices Blog
News about NAPS

How To Find Print Placements Like A Pro

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)   Finding placements online has made media monitoring vastly more time-efficient, yet thousands of publications …

Building Trust In An Era Of Misinformation, Disinformation and Misinterpretation

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)   As public health information programs are developed, there has been increasing scrutiny of the veracity of …

How To Develop An Editorial Calendar For A Monthly Action Plan

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)   Timing is crucial for a successful editorial outreach program.  Reaching the right influencers at the …

Positioning For Growth After The Pandemic

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)   Managers are planning their fantasy teams in case budget could soon land on their desks, like manna from …

Reimagining The Work Environment In The Digital Age

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)   Working from home during the pandemic has forced managers to reimagine the office space requirements and …