By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) The emergence of a vast array of digital channels has made printed newspapers stronger. While many …
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) Mat release services are really a misnomer in the digital age. The term “mat,” or sometimes …
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) Remaining independent has become more challenging for small businesses, who are not immune to the economic …
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) Newspaper have pivoted to digital advertising on their sites to bring their publications into the modern era …
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) The COVID-19 isolation restrictions have caused a surge of online presentations, which are the next best …
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By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) As the world has become increasingly digital, print marketing has kept pace or exceeded performance of online …
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) Implementing a strategy for multichannel communication starts with following a path through the decision …
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) Creating a compelling message is essential for visual storytelling, which must rely on just a few words and a …
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) There has been a surge of attention devoted to reaching a broader audience in the broadcast media, which …
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) There has been a surge of attention devoted to reaching a broader, more culturally diverse audience, in the …
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By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) Savvy marketers recognize the value of community news outlets in the wealthy suburbs as part of the marketing …
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) Finding placements online has made media monitoring vastly more time-efficient, yet thousands of publications …
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) As public health information programs are developed, there has been increasing scrutiny of the veracity of …
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) Timing is crucial for a successful editorial outreach program. Reaching the right influencers at the …
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) Managers are planning their fantasy teams in case budget could soon land on their desks, like manna from …
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