A Golden Anniversary That Salutes The Future (NAPSA)—No doubt aboutit, 50 years ago the cars that we drove, and our expectations for them, were very different. Advancements in safety, comfort, tires, brakes and exhaust emissions have significantly improved. Here’s a quick look at then and now... THEN—1957 There were the Big Three automakers, period. A tiny European company that made an oddlooking car called the Volkswagen wasjust starting to make inroads. Common—indeed, almost de rigueur—wasthe tail fin, a look started by Cadillac and soon adopted by other brands. 1958 saw the arrival of the first Japanese imports, as both Toyota and Datsun (now Nissan) broughttheir first cars to the U.S. Toyota’s first entry, the Toyopet, was a small, rugged car, powered by a 55-horsepower engine that had difficulty reaching 55 mph. Cars were built on assembly lines using hand labor. Gasoline cost about 30 cents per gallon. Most cars of the day got about 13 miles per gallon. e In-car entertainment was delivered by the ubiquitous AM radio through one loudspeaker mounted in the dashboard. Making a telephone call on the road meant stopping to find a pay phone booth, Need directions? You unfolded a map, or you stopped and asked someone. NOW—2007 Cars on the road today incor- porate enormous amounts of com- puter technology. For example, today’s Toyotas include computer systems that supply exactly the correct air/fuel mixture to the engine; provide vehicle control; automatically tighten seat belts when an accident is anticipated; and even measuretire inflation. Cars are now built with human labor and dozens of computer-controlled robots. wy 0ao i: i ) Ve, From its modest beginnings in a defunct Rambler dealership in Hollywood, Calif., Toyota became the No. 1-selling car in America. During 1958, Toyota’s first sales year in America, it sold just 287 Toyopet Crown sedans and one Land Cruiser. Today, nearly 33 million cars and trucks later, Toyota makesthe best-selling car in Amer- ica, the Camry, and the top-selling auto luxury line, Lexus. Gasoline prices are now around $3 pergallon. Cars that deliver 13 mpgstill exist, but they’re increasingly rare. Cars that deliver average fuel economy of 20 to 30 miles per gallon are increasingly common. e Americans now want to know how their vehicles affect the world’s climate, and they look to carmakers for new technologies. Vehicles such as the high-mileage, ultra-low-emission Toyota Prius gas/electric hybrid are becoming more mainstream. The AM radio still exists, but has been supplanted by satellite radio and MP3 devices such as the iPod that connect to sophisticated, multispeaker, in-car sound systems. Kids today are entertained by rear-seat DVD entertainment systems that play movies on long trips. Stopping for directions is a thing of the past because many cars now have on-board global positioning satellite navigation systems and hands-free cell phone connections. To explore traditions and sto- ries from Toyota’s first 50 years in America, visit http://www.toyota. com/50th/.
