A Sweet Way To MakeA Difference (NAPSA)—It would be a sweet rewardto find a cure for pediatric cancer and other life-threatening diseases that affect children—and ice cream fans now have a way to help. Fansof ice cream—whetherit’s on a stick, in a cup or on top of a be fT cone—can visit Icecream.com to “stick up” for kids with cancer. For every virtual frozen pop stick message sent from thesite between May 15 and Dec. 31, 2006, Nestl Ice Cream will donate 25 cents to City of Hope Cancer Center, where the moneywill be used for pediatric cancer research, treatment and education. Visitors to Icecream.com are invited to write some words of inspiration, a favorite joke or simply a messageof hope on a virtual frozen pop stick that will be shared with kids who are currently undergoing treatment. At the end of the program,the number of virtual frozen pop sticks will be counted and an equivalent number of real-life frozen pop sticks will be used to construct a sculpture. A talented artist will design a kid-friendly, whimsical sculpture that will be placed at City of Hope to remind children that people throughout the country are wishing them well. The sculpture will be erected in spring 2007 and an image of the sculpture may be placed on selected frozen treat packages to support and grow the program. “Nestl Ice Cream is proud to partner with City of Hope to support research and treatment programs that will benefit kids with cancer,” said Maggie Hughs, senior manager, Nestl Ice Cream. “We hope enabling ice cream fans across the nation to send a virtual Sending a message of hope can be one way to help a worthwhile cause. message of hope will not only help this worthwhile cause, but also inspire both the senderand recipient of each message.” City of Hope is one of the world’s leading research andtreatment centers for cancer, diabetes, HIV/AIDS and other life-threatening diseases. Named by U.S. News & World Report as one of America’s best medical centers for cancer treatment, City of Hope is a Comprehensive Cancer Center, the highest designation bestowed by the National Cancer Institute, and a founding member of the National Comprehensive Cancer Network. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation and genetics. City of Hope’s scientific knowledge is shared with medical centers locally and globally, helping patients battling life-threatening diseases. For more information, visit www.cityofhope.org. Purchases of Nestl Push-Up Frozen Treats, Drumsticks, Nestl Crunch, Nestl Superman”Sticks, Nestl Mystery Pops™ or any Nestl Ice Cream frozen snacks will help support the company’s contribution to cancer research.
