American Diabetes Association created an awareness of 3 new cookbooks that they had published to help make creating great meals easy and fun. They got 726 known placements, including 137 in print. They reached 15 millions readers in print and 27 million unique visitors per month online. Of all placements, 42% were in the top 50 markets, 54% were in the most populous third of states and 38% were in the wealthiest quarter of states. This was viewed 393 times on our site.