Creative And Affordable Way For Small Businesses To Attract New Customers (NAPSA)—One of the biggest channels, is really exciting.” Spot Runner offers these five important tips to creating an challenges that any small busi- ness faces is finding creative ways to attract new customers. Without the marketing clout of a Fortune 500 brand, it’s hard to get the word out about a product or service. Yet, with so much competition in the marketplace, a effective marketing campaign: 1. Understand your audience and the messages that will res- onate with them. A campaign geared towards homeowners is very different than one geared to business can’t afford not to. The most effective marketing New technology is making it eas- teens. 2. Pick a campaign to fit your objectives. A campaign to raise brand awareness will require a different strategy than one to promote a new productor sale. library of thousands of profession- your company’s brand values and image. 4, Make it easy to understand. campaigns include a combination of different media. The more places a potential customer sees a brand or message—from TV, radio, newspapers and online— the more likely theyll remember it. However, small businesses tend to rely primarily on local print and Yellow Pages advertising because they believe TV advertis- ing is out of their reach. Now there are new companies using technology to make TV advertising easy and affordable. One such company is Spot Runner, a unique new ad agency that has dramatically lowered the cost and complexity to develop an ad campaign. By putting the entire ier and more affordable to create television advertising. ally produced ads. The agency personalizes the ad with the business’ specific information and then, using its proprietary technology, creates a customized media plan. Clients can advertise on any broadcast and cable channel available, such as CNN, ESPN and Lifetime. Once the client approves the ad and the media plan, the agency getsit on air. “We’re a small boutique firm process online, the agency can provide a complete TV ad campaign for as little as $500 a and TV advertising allows us to compete on an equal footing with logging on to Spot Runner’s Web site and selecting an ad from a Ryan Lapidus, founder of the Lapidus & Lapidus law firm. “To see our ad on TV,side by side with Fortune 500 companies on major month. Creating the campaign takes just a few days. Clients start by the larger firms in town,” said 3. Choose an ad that reflects People are thinking of other things when they see your ad. Don’t make them think. Make them act. 5. Invest in your company’s growth through a sustained mar- keting campaign. Advertising works over the long term by increasing awareness of your com- pany among new customers and serving as a reminder to your existing customers. Whether you're a professional, a retailer or a service provider, television advertising can fit into your budget and be an essential part of your marketingactivities. For more information, visit www.spotrunner.com.,
