Baby BoomerGeneration Defining Cosmetic Trends > (NAPS)—Inthe U.S., there are more than 40 million women over the age of 50, and they represent the fastest-growing segment of the population. Capturing their attention and loyalty is vital for cosmetic companies. Truly understanding women’s needsat this life stage and providing products that address their individual concerns has led many cosmetic companies to re-examine eee aS 4 nee Wild Yams, Sea Algae and Soy are among the most soughtafter natural ingredients in skincare products today. stresses. Pollutants, toxins and how they speak to these influential consumers. According to cosmetic leader, Lancme, there are five key expectations that women have: The demand for multifunetional products. Womenare less inclined to purchase five different moisturizers; they are looking to streamline their routine with products that target specific problems, very effectively. The desire for immediate and UVrays all wreak havoe on skin and have led women to be adamant in their use of products that apply a product and instantly see and feel a difference. Over the Laneme has developed a skincare produet called Absolue. Winning praise from womenall over the globe, it is pure technology and visible results. Women want to years, cosmetic companies have developed technology to aid in this process. At Lancme, the use of time-release transporters, which ean safely and effectively deliver essential ingredients directly to the skin, is an ongoingpriority. A desire for natural ingredients. Not since the days of washing your hair in beer and putting yogurt on your face have cosmetic companies seen such a demand for natural ingredients. Vitamins, minerals, vegetable and fruit extraets—all are making a comeback. A demandfor real health benefits. Consumers are more cognizant than ever of environmental protect, protect, protect. Probably most importantof all, the desire for total well-being. Womencare about how a produet makes them feel, as well as how they look. This polysensorial reaction—what the five senses perceive when a product is used—is a strong indicator of whether a product will be successful. To meet these expectations, utter luxury in a jar. By targeting the primary needs of aging skin— as a result of chronological aging, hormonal fluctuations and photo- aging, including sun exposure— Absolue restores skin’s youthful appearance. It intensely hydrates the skin while improvingits elasticity and visibly reviving skinelarity. Wild yam, sea algae and soy extract make up the formula, plus SPF 15 for complete protection. For more information about Absolue, visit www.lancome.com or visit the Lancme counter at a nearby departmentstore.
