Be Part Of A LifeRide (NAPSA)—Your hands, an artist’s handiwork and a motorcycle’s handlebars can get together to help end a terrible disease, even if you neverride the bike. That’s because Kiehl’s Since 1851, the purveyor of fine-quality skin and hair care, partnered with amfAR, The Foundation for AIDS Research, for the seventh annual Kiehl’s LifeRide for amfAR. Its mission is to heighten awarenessof and raise funds for the charity. Over an 11-day, multi-stop, multistate motorcycle ride through the iia N wy Photo credit: Travis Shinn Bikers, artists and hand salve users can all be part of an effort to end AIDS. Northeast, from New York City to Philadelphia, the brand will donate $150,000 to amfAR, and at each stop, the public will be invited to meet the riders, learn more about amfAR and contribute to the nonprofit. For this seventh ride, Kiehl’s and amfARarealso launching a public service announcement campaign featuring Whoopi Goldberg and Dita Von Teese, to raise awareness for HIV/AIDSstatistics in the U.S. That’s the handlebar part. As for the artist’s work, to kick of the ride in New York, Kiehl’s, with the organization RxArt, has underwritten an installation by contemporary artist Jos Parla at Incarnation Children’s Center, a skilled nursing facility for children with HIV/AIDS. Now, here’s where your hands come in. Kiehl’s customers can join the fight against HIV/AIDS by buying Kiehl’s Limited Edition Ultimate Strength Hand Salve, a jumbosize of the classic formula. One hundred percent of the net profits from the sale, up to $25,000, will benefit amfAR. Formulated for the driest, most active hands, this heavy-duty mois- ture treatment is a thick, rich for- mula offering all-day care and protection. A blend of select botanical oils and natural wax, it lets skin actually absorb water from theair, forming a “glovelike” protective barrier against moistureloss. The salve is adorned with a red cap and available at all Kiehl’s retail stores, Kiehls.com and specialty store partners. Learn more at www.kiehls. com/liferide2016.
