Bull Or Bear Market, Pets Remain Well Cared For (NAPSA)—Whetherit’s a bull help cover their pet-health spending. The pet insurance industry is valued at $271 million and projected to grow to $500 million by or bear market, dogs, cats and other pets in the U.S. remain well cared for. That’s the finding of a recent pet industry report showing that even while people cut back on dinners out, designer lattes and other discretionary spending, their fourlegged friendsarestill a priority. The report shows total pet spending in 2008 topping $48 billion, with no declines in anycategory from 2007. That’s almost double the amount shelled out on pets just a decade ago. And, where most retail sectors are struggling, the pet industry continues to show resilience, with spending expected to top $45 billion in 2009. “Consumers consider pets part of the family and are more willing to sacrifice on themselves before trimming back on their fourlegged friends,” said Bob Vetere, president of the American Pet Products Association (APPA), the group that released this spending data. Keeping Pets Happy and Healthy on a Budget Of course, you don’t have to spend a lot to keep pets happy and healthy. Try these tips: e Healthier Pets—Be certain your pet stays active. Take dogs for regular walks and engage cats in active play. Diet is important as 2012. Pet owners have madecaring for their animals a toppriority. well, since pudgy pooches and fat cats are prone to many of the same health problems as overweight people. In 2008, Americans spent more than $16 billion on pet food. Remember to feed your animal the proper portion size (usually outlined on the food bag or can) and do not feed him from the table. Regular veterinary care is also vital for pet health, and visits to the vet led the way for health care-related pet spending in 2008. From CAT scans, root canals and cancer surgery to antibiotics, anti- depressants and even grief counseling, pet owners have more medical choices than in the past. If you have trouble paying for a veterinary visit, ask the doctor if he offers payment plans to help you spread out the cost. Some people have opted to purchase pet veterinary insurance to e Happier Pets—Like people, pets need attention and love to feel secure. Spend time with your animal—whether it’s by playing together or simply scratching him behind the ears—and give him plenty of praise. This kind of attention costs pet owners nothing but their time and effort. And if you're interested in finding a few helpful services for your fourfooted friend, you’re not alone. Pet services is the next fastest-growing category in the pet care market, as these services become more closely modeled after those offered to people. Service-based businesses such as dog walkers, pooperscoopers, trainers and even massage therapists are becoming more popular. e Saving Money—Comparison shop, either on the Web or at stores, before buying items for your pet and consider purchasing pet food in bulk. You might also join an online pet discussion group for your type of animal. The groups often share money-saving advice and might even recommend inexpensive groomersin the area. For more information, visit www.americanpetproducts.org.
