Case studies

Canola Council of Canada


Canola Council released an article with a recipe and advice from the author of a book about eating healthy foods. This got 712 known placements, including 144 in print. This appeared in all 50 states with a readership of 36 million and on sites with 27 million unique visitors per month. Of all placements, 47% were in top 50 markets, 62% were in the most populous third of states and 45% were in the wealthiest quarter of states. This was viewed 502 times on our site.