If It’s From The U.S.A., Chinese Consumers Say “Send It Our Way” (NAPSA)—Americans havealways taken pride purchasing products “Made in the U.S.A.,” but did you know that Chinese consumers’ hunger to buy our homegrown goods is steadily increasing? A public opinion poll of China’s emerging urban middle class— sometimes referred to as “Chup- pies”’—revealed that they would like to see a greater selection of American goods in their local stores. Conducted by Research International and commissioned by UPS, the survey polled 1,140 Chinese consumers between the ages of 20 and 59 in sixcities. Topping thelist of most coveted products are high-quality, personal care toiletries, such as shampoo, shower gel or toothpaste. Next on the wish list are consumerelectronics, such as digi- tal cameras or laptops, followed by apparel and fashion accessories and music and DVDs/videos. While American consumers regu- larly buy Chinese products, Chi- nese consumers would like to buy more American products, from digital cameras to dentalcare. said Kurt Kuehn, UPS senior vice president for worldwide sales and marketing. “UPS already operates 21 direct flights per week between the United States and China, illustrating that the spending power of this middle class is exploding.” The company initiated the quality comesfirst to Chinese con- research to help its customers learn which U.S. goods are most in demand andto stay abreast of important factor considered before into the spending habits across more important to older respon- and over are more interested in imported toiletries and health When deciding what to buy, sumers. Sixty percent of those polled cited quality as the most buying a product. Price/value followed at 18 percent, which was dents than youngerones. “This survey shows that Chinese consumers are interested in more quality American products, offering great opportunities to many American small businesses,” consumertrends within China. The study also offers a glimpse different age groups. For example, Chinese consumers 40 years old care products/pharmaceuticals. In contrast, 20- to 29-year-old consumers are most attracted by con- sumer electronics and American apparel and fashion accessories.
