Consumers Buying HDTV, But Not All GetIt (NAPSA)—If you have high- definition television in your home, youre not alone. About 15 percent of U.S. homes now have an HDTV, according to Magid Media Fu- tures. But even though the popularity of HDTV is certainly growing and sales are accelerating, new research reveals that many ownersstill aren’t taking advan- \ ay tage of all the capabilities an HDTV and HD programming offer—buyers still aren’t subscrib- ing to services that deliver HD content. Getting the big picture is easy. There are three steps you need to take to experience true high-defin- ition television: Once you get your new HDTV set home, you need to do more than simply “plug it in.” sage that notifies you the broad- caster is making the program available in HD on the appropri- Turn On You should contact your local service provider and order an HD set-top box, which will give you ate HD channel—if you subscribe to HD service. If you aren’t tuned ming. Be sure to do some comparison shopping—not all HD packages are the same. Checkto seeif is important to know that HD access to quality HD program- you can receive local programming in HD, and whatextra costs maybe involved. Hook Up By ordering HD service from your local service provider, you can get an HD set-top box delivered and installed with an HD service package that provides you with access to a variety of HD channels. The HD set-top box acts as a tuner so you can receive all your favorite programmingin true HD. You can easily upgrade your HD equipment as the latest set- top models and software enhance- ments become available. Tune In Don’t be fooled by the flashy, attention-grabbing broadcast flags that appear on the bottom of your TV screen telling you that the pro- gram you are watching is “broadcast in HD.” That is just the mes- in to the actual HD channel— which is usually in the uppertier of channels—it’s just plain TV. It channels are different from regular channels in the program lineup. HD programmingis avail- able from all major TV networks including ABC, CBS, NBC, PBS, The CW and Fox, as well as other channels including Discovery HD Theater, HBO, HDNet, Showtime HDTV, and INHD and INHD2. Still confused? Scientific Atlanta, a leading home digital video technology company, has developed an online tutorial that explains the different features and benefits of high-defi- nition television, as well as “The True-Def of Hi-Def” consumer guide, which outlines the steps you need to take to give your TV life new meaning and experience dramatically improved picture and sound quality with HD programming. To learn more, www.ExploreHD.com. visit
