Here are several tips to help you boost results on your next environment feature story:
1. Photos: Use beautiful, color, eye-catching photos, infographics or informative charts and graphs.
2. Statistics: Include compelling statistics from a credible source such as a trade association, industry expert or the
3. Website: Direct readers to a website for more helpful information.
4. Phone: Include a toll-free number for people to call for more information.
5. Technology: Inform readers about recent developments in technology that can help them protect the environment
more soundly and efficiently.
6. Problem Solving: Give advice on how readers can act responsibly to solve their environmental problems and
safeguard resources in new and surprising ways.
7. Water Quality: Alert readers on how they can recognize a potential problem in their homes and offer to have your
expert available to suggest the best course of action to correct the problem, to protect their health and their assets.
8. Going Green: Give tips to concerned readers to help them adopt habits to reduce their carbon footprints,
suggesting small steps they can take in their everyday lives to benefit their health, the economy and the
environment, and to live greener.
9. Energy Savings: Create an awareness of the ways that readers can protect the environment, be more energy
efficient and eco friendly, and how that will be good for energy independence, their homes, their families and
their bottom lines.
10. Water Waste: Encourage readers to spend 10 minutes to check for leaks in their homes, give information to
indicate their potential for savings, and alert them on how they can get expert help in their communities to fix
11. Jobs: Offer advice to parents on easy and enjoyable ways they can encourage their children to consider a career that will help them to protect the environment.
12. Forest Conservation: Alert readers to the urgency of the problem and suggest a collaborative program to
protect and restore ecosystems, ensuring the future of the beloved forests and the species that make their homes
13. Recycling: Show readers how they can save energy and conserve vital natural resources with recycling
systems, reducing the amount of waste going to landfills, cutting greenhouse gas emissions and lessening the
impact of household waste.
14. Competition: Inform readers about opportunities to compete for awards and prizes for ingenuity in environmental technological developments and make an example of them to inspire others to smart action.
15. Issues: Alert readers about potential hazards, using case studies, and encourage them to contact their
congressmen or other elected officials to communicate their concerns and suggest solutions to help protect and
preserve the environment.
16. Fundraising: Inform readers of special programs to participate in and ways people can help to get donations
of time or funds or share information with their social networks to make a difference in the socioeconomic