Case studies

General Mills


General Mills released an article for LARABAR including nutrition tips for men's health. This got 754 known placements, including 156 in print. This appeared in all 50 states with a readership of 21 million and on sites with 25 million unique visitors per month. Of all placements, 41% were in top 50 markets, 62% were in the most populous third of states and 44% were in the wealthiest quarter of states. This was viewed 518 times on our site.