Case studies

Guidant Financial


Guidant released an article with advice for entrepreneurs to start a business with a financing rollover option. This article got 690 placements including 126 in print. This appeared in all 50 states with 24 million in readership and on sites with 26 million unique visitors per month. Of all placements, 47% were in the top 50 markets, 63% were in the most populous third of states and 45% were in the wealthiest quarter of states. This was viewed 559 times on our site.