Case studies



Hewlett-Packard released an article with advice for a stress free holiday season including getting printer ink delivered with HP Instant Ink. This got 723 known placements, including 135 in print. This was in all 50 states with a readership of 14 million and on sites with 28 million unique visitors per month. Of all placements, 36% were in the top 50 markets, 53% were in the most populous third of states and 35% were in the wealthiest quarter of states. This was viewed 435 times on our site.