The secret to the success and longevity of North American Precis Syndicate (NAPS), now in existence for nearly 60 years, is providing excellent service and fulfilling an unmet need. Our clients include some of the most demanding and market-savvy minds in the world, at top agencies including Edelman and Weber Shandwick; major corporations such as General Motors, Transamerica, Paramount, Verizon and Pepsico; charitable organizations such as Red Cross and March of Dimes; and many U.S. federal government agencies.
NAPS has evolved from being a “mat service,” an old technology no longer in use, into a service that distributes feature news in a variety of formats to thousands of media outlets nationwide. Our primary focus and most frequent usage is in community news outlets in the wealthy suburbs of America and we also have regular usage from major media outlets. We reach 10,000+ newspapers that publish in print and online, 6,500+ radio stations and over 1,000 TV stations.
What separates us from other distribution services is the method of distribution and the segment of the media that is not being reached by others. We deliver results at a far more cost-effective rate than companies or agencies can get on their own, because of the economies of scale that we can achieve by spreading the cost of what we do over many clients. We have relationships with the media, built up over many years. They know us and trust us to deliver quality content that is interesting and true, reviewed by our experts, and we send to them in the formats that they require.
While other services skimp on costs by eliminating hard copies and CD’s or tapes from their distribution, NAPS goes the extra mile to satisfy the request of grateful editors nationwide. Our relationship with editors allows us to provide superior tracking capabilities, including usage from thousands of publications that others may miss.
Expected results are 100 to 400 placements in print and 1,000+ online for newspapers, 300 to 400 on-air placements for radio and 100 to 150 on-air placements for TV, for a total of 1,000 to 1,400+ placements for each multimedia release. Our clients are impressed not only with the quantity but also with the quality of the placements, which provide an estimated cumulative reach of well over 50 million impressions.
We can help our clients to reach their goals whether their objective is to grow business by increasing revenue, drive Web traffic, generate leads, create a positive corporate image or influence people for a positive change. For the message that management cares about most, we can provide deeper market penetration in top-50 and second-tier markets. We can extend your reach to millions of additional readers at highly cost-effective rates and at very little extra cost to your current program.
NAPS offers proposals at no cost or obligation. Our team of experts, each with an average tenure of more than 10 years with our company, will transform your press release into a format that will get maximum usage in community news outlets nationwide or we will suggest changes to your feature story, as necessary, for optimal results. <a href="http://mynewstouse.com/stories/about-us,2156?preview_key=23ea6550070a2d2261b0a50d77573091&ts=1564490435">Learn More</a>.</p>