More Americans Buying Clothes That Go The Extra Mile

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Clothes that Go the Extra Mile (NAPSA)—Arecent national survey revealed that 82 percent of Americans want clothing with spill repellency, stain resistance, wrinkle control and moisture management features to fit their busy lives. Today, high tech features in everyday apparel makespills bead up androll off clothing, keeping people looking goodall day. = Red wine is no matchforthis cotton dress shirt from Nordstrom and a 100% silk tie from Brooks Brothers, both enhanced with Nano-Tex fabric treatments. Nano-Tex is a fabric innovations company that makes clothing go the extra mile while keeping it soft and comfortable. The company utilizes nanotechnology to enhance fabrics and garments with specially designed molecules that are a million times smaller than a grain of sand. These treatments can repel liq- uids, resist stains, pull moisture from the body and make synthetic fabric look and feel like cotton. Gap, Brooks Brothers, Nordstrom and other leading brands are betting on this new technology to fuel sales growth in clothing ranging from dressshirts and ties to polo pullovers, jeans, maternity wear and school uniforms. According to the survey, 27 percent of Americans already own spill and stain resistance pants, shirts, ties and/or suits. Consumers have discovered that high tech treatments make clothing with perfor- mance features a perfect fit with today’s active lifestyles.