Case studies



National Institute of Health (NIH) released a story about osteoporosis and keeping bones healthy for National Institute of Arthritis and Musculoskeletal and Skin Diseases (NIAMS.) This got 725 known placements, including 153 in print. This appeared in all 50 states, with a readership of 21 million and on sites with 27 million unique visitors cumulatively. About 44% of placements were in the top 50 markets, 57% were in the most populous third of the states and 38% were in the wealthiest 25% of states. The article was viewed 329 times on our site.