PR Books We Like


David Meerman Scott The New Rules of Marketing and PR
Edward Bernays Crystallizing Public Opinion
Ryan Holiday Trust Me, I’m Lying
Ronn Torossian For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations
Scott Cutlip, Allen H. Center Effective Public Relations
Brad Phillips The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview
Alex Singleton The PR Masterclass: How to Develop a Public Relations Strategy that Works!
Robert Leaf The Art of Perception: Memoirs of a Life in PR
Ed Zitron This Is How You Pitch: How to Kick Ass in Your First Years of PR
Dennis L. Wilcox, Glen T. Cameron Public Relations: Strategies and Tactics
Michael Steven Sitrick Spin: How to Turn the Power of the Press to Your Advantage
James E. Grunig Excellence in Public Relations and Communication Management
Al Ries, Laura Ries The Fall of Advertising and the Rise of PR
Bill McGowan Pitch Perfect: How to Say It Right the First Time, Every Time
Eric Dezenhall Damage Control; Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal; Nail ‘em!
     Confronting High-Profile Attacks on Celebrities and Businesses
Quentin Bell The PR Business
Sheldon Rampton Toxic Sludge Is Good for You: Lies, Damn Lies and the Public Relations Industry
Rich Leigh Myths of PR: All Publicity Is Good Publicity and Other Popular Misconceptions
Ronald D. Smith Strategic Planning for Public Relations
Rob Weinhold, Kevin Cowherd The Art of Crisis Leadership: Save Time, Money, Customers and Ultimately Your Career
Bill Guttentag, Mark D. Fabiani, Christopher Lehane Masters of Disaster: The Ten Commandments of Damage Control
Larry Tye The Father of Spin
Clarke L. Caywood The Handbook of Strategic Public Relations and Integrated Marketing Communications
Alison Theaker The Public Relations Handbook
Robert Dilenschneider, Maria Bartiromo The AMA Handbook of Public Relations
Eric Yaverbaum, Robert W. Bly Public Relations For Dummies
Sandra Oliver Public Relations Strategy
Deirdre Breakenridge PR 2.0: New Media, New Tools, New Audiences; Social Media and Public Relations:
       Eight New Practices for the PR Professional
Allen H. Center, Glen M. Broom Effective Public Relations
Robert Scoble, Shel Israel Naked Conversations
Carole Howard On Deadline
Marion Pinsdorf Communicating When Your Company Is Under Siege
Shel Holtz Public Relations on the Net
Meryl Weinsaft Cooper, Jessica Kleiman Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired, and ...
Ron Hoff I Can See You Naked: A Fearless Guide to Making Great Presentations
Rusty Shelton, Barbara Cave Henricks Mastering the New Media Landscape: Embrace the Micromedia Mindset
John Doorley Reputation Management
David R. Yale, Andrew J. Carothers The Publicity Handbook, New Edition: The Inside Scoop from More Than 100
     Journalists and PR Pros on How to Get Great Publicity Coverage....
Kathleen Fearn-Banks Crisis Communications: A Casebook Approach
Thomas L. Harris The Marketer’s Guide to Public Relations in the 21st Century
Robin Cohn The PR Crisis Bible: How to Take Charge of the Media When All Hell Breaks Loose
Carl H. Botan, Vincent Hazleton Public Relations Theory II
Stephen Waddington, Steve Earl Brand Anarchy: Managing Corporate Reputation
Robert Lawrence Heath Handbook of Public Relations
Michael Levine Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign Without Going Broke
Patricia Parsons Ethics in Public Relations
Gini Dietrich Spin Sucks: Communication and Reputation Management in the Digital Age