Taking the test is simple. First, a licensed healthcare provider prescribes the test and a collection kit is sent to the patient’s home. The patient collects a stool sample at his or her (NAPSA)—Due to increased awareness, 75 percent of women today are up to date with breast cancer screening, including breast exams and mammograms, improving rates of early detection and saving countless lives. Similarly, rates of cervical cancer have declined steadily since introduction of the Pap test 70 years ago and even moreso since approval of ThinPrep in the 90s. In fact, 80 percent of women are in compliance with recommended screening, and the numberof cervical cancer deaths has dropped by 50 percent over the past three decades. Now, manyare hoping that with increased attention and awareness, we can see similar improvementsin the survival rate for colon cancer. The disease will claim close to 50,000 lives this year alone—more than cervical and breast cancer combined. The main issue is that, despite the deadly statistic, compliance with colon cancer screening remains low, but there are steps you can take to protect yourself. Screening is critical because most colon cancers develop slowly over several years. In fact, before cancer develops, a polyp—or noncancerous growth—usually appears on the inner lining of the colon or rectum. These polyps may take 10 to 15 years to become cancer, so early identification and removal of them caneffectively prevent cancer from ever forming. In addition, because most polyps and earlystage cancers cause no symptoms, the only way to detect them early is through regular screening. The American Cancer Society recommends that men and women get screened for colon cancer beginning at age 50; unfortunately, only half of those who should get screened actually do. As a result, many patients aren’t diagnosed until the late stages, when treatment is difficult and survivalrates low. —_ convenience (no medication, dietary restrictions, bowel preparation, sedation, timeoff of Patients now have a simpler, less invasive way to get tested for colon cancer. The more people get screened, the more lives can be saved. The challenge with colon cancer is that while the most widely adopted screening option— colonoscopy—is highly effective, the procedure is invasive and requires bowel preparation and sedation a majority of the time, makingit undesirable for many. In fact, compliance with colonoscopy is a mere 38 percent. “Breast and cervical cancer offer two great examples of what can happen when people get screened. But when it comes to colon cancer, we haven’t come far enough,” said Eric Hargis, CEO of the Colon Cancer Alliance. “There is a clear need for new, accurate, less invasive options that will motivate people who are unable or unwilling to get screened. The opportunity is clear: the more people screened, the fewer cases of colon cancer wewill see.” Approved by the FDA in 2014, Cologuard might be just what the doctor ordered. Unlike other athome tests—such as the fecal occult blood test (FOBT) andfecal immunochemical test (FIT), which only look for blood in the stool— Cologuard analyzes a patient-provided stool sample for the presence of both DNA and blood biomarkers knownto be associated with cancer and precancers. It is this combination of blood and DNA detection that makes Cologuard a powerful new weapon in the war on colon cancer. work or transportation required) and sends the kit back to the lab for testing in a pre-paid mailer. The patient receives the results from his/her physician in as little as two weeksafter sending in the sample. If the result is positive, the clinician will refer the patient for a diagnostic colonoscopy. If the test is negative, the patient should continue to participate in a screening program at an interval and with a method appropriate for them based on discussion with their clinician. In just its first year on the market, this patient-friendly test has seen patient compliance rates above 70 percent (close to double the rate for colonoscopy), suggesting that it’s motivating people to follow through with screening. “When women think about their health and preventative screening, the focus is usually on their breast and pelvic areas,” said Tlene Gewirtz, M.D., an Ob Gyn in New York. “As physicians, it’s important that we educate and encourage patients to think about their whole bodies andall the tests that can help prevent disease, ensure good health and promote a longlife.” Much like breast and cervical cancer, colon cancer deaths can be prevented with improved education, awareness and screening. New options make getting screened easier than ever before, so if you're over 50, get screened for colon cancer, too. To learn more, visit www.CologuardTest.com. Rx Only.
