For Families (NAPSA)—Despite growing initiatives to educate the public, the number of Americans using sunscreen has gone down and the number of Americans—including children—being diagnosed with skin cancer is going up. Block the Sun, Not the Fun! z Apply sunscreen of SPF 15 or higher z Wear sunglasses Zz Wear a hat vz Seek shade A newinitiative was created to encourage families to practice sun Safety. “Public awareness is not translating into action,” said Philip Schneider, executive director of the nonprofit Sun Safety Alliance. To provide encouragement, the alliance has partnered with the Cancer Research and Prevention Foundation to form the Mothers & Others Against Skin Cancer initiative. The initiative hopes to mobilize a million mothers and others to embrace sun safety practices and volunteer to promote sun safety in their communities. Membershipis free. For more information, visit www.sunsSafetyAlliance.org.
