The Real Value Of Plasma TVs (NAPSA)—You may be surprised at just how tuned in to TV many Americans really are. A recent survey found that not only do half of all Americans want a plasma television, but many of them will go to great lengths to get one. Here’s a closer look: She Said Forget chocolate, it seems that women are craving their favorite showsin high definition. A third of women said they would give up chocolate for 12 months in exchangefor a plasmatelevision. He Said Forty percent of men surveyed said they would endure a 48-hour “chick flick” marathon, if it meant they would be rewarded with a plasmatelevision. One-fifth of the men surveyed said they would give up all sports-related activities: watching, playing and reading about their favorite sports and athletic heroes. So why are plasmas so popular? Experts say the TVs’ crisp images, vibrant colors and sleek designs tend to appeal to both men and women. For instance, the Pioneer PureVision plasma television features technologies known as Deep Encased Cell Structure, Crystal Emissive Layer and PureDrive II. They help enhance brightness, create richer, deeper blacks and improve video processing. In short, they create a sharp, bright, accurate picture—something that both genders seem to appreciate. If you plan to purchase a plasma anytime soon, Pioneer suggests taking the following factors into account: glad Sweet Goodbyes—Abouta third of womensaid they’d say goodbye to chocolate for a year in exchange for a new plasma TV. Size Forty- to 65-inch plasma displays are usually well-suited for viewing high-definition content in a primary hometheater. Brightness Brightness should be consistent from different angles. Try to see the TV you are considering in a lighting environment similar to your home. Sharpness Lines and edges should be sharp and clean withouttrails. Makesure the sharpness holds up in dark or fast-moving scenes. Color Colors should be true-to-life, not cartoonlike. You should see detail andsubtle gradationsin the color. Details You should be able to see picture details such as blades of grass, pens in shirt pockets and individualfaces in a crowd. For more information, visit www.pioneerelectronics.com.
