Toys In The Technology Takeover

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Toys Are No Exception In The Technology Takeover (NAPSA)—Technology has altered and improved almost every aspect of life. We rely on it to communicate, to travel, to entertain, and in some cases, to survive. Technology is now the core component of many products that used to exist withoutit. Take toys for instance. An 8year-old boy of today isn’t likely to be entertained by the marble collection that once fascinated his father. Products such as Spy Gear EyeLink Communicators are being cre- ated to serve the demand for advanced technology in toys. Eye-Link Communicators use high frequency radio transmission (4383mHZ) to silently send text messages between kids pretending to be secret agents. A message is typed on an armmounted keypad and sent to an illuminated eyepiece where it scrolls across an LCD screen. The messages travel through buildings, doors and walls, allowing kids to play spy with their teammates across thestreet. Although Eye-Link Communicators are the first digital headsetdisplay message transceivers to enter the toy market, the unique styling and function of Heads-Up Displays (HUDs) wasfirst developed in the 1960s. At the timeofits initial creation, HUDs were a graphic display that permitted a pilot of a fighter jet to read his gauges without taking his eyesoff the target. Eye-Link Communicators respond to demandsfor advanced technologyin toys. “As kids’ tastes change, and in manycases get more sophisticated, we are trying to push traditional toy boundaries,” says Nathan Keker, vice president of marketing for Wild Plant Toys. “Our commitment to innovation meansfinding new ways to delivery technology and fun.” While being able to text message an unlimited number of agents within a 200-foot radius does have a practical purpose, it’s the imagination that really ignites the EyeLink Communicators. This technology is now accessible to many because of its affordability (a set of two keypads and two HUD units retail for under $35). For more information on Eye- Link Communicators and other high-tech Spy Gear products, visit www.spygear.net.