Weber Grills released an article with a recipe for Extreme Burgers and created an awareness of their new cookbook. This got 755 known placements, including 143 in print. This appeared in all 50 states with a readership of 16 million and on sites with 28 million unique visitors per month. Of all placements, 43% were in top 50 markets, 59% were in the most populous third of states and 39% were in the wealthiest quarter of states. This was viewed 424 times on our site.
