1000+ online placements: We now offer 1000+ online placements guaranteed.
Top stories: We have added the Top Stories of the year to our site.
Social Media: We have added Pinterest, Google+ and Instagram sites for all our stories.
Twitter: We have Twitter Feeds to editors with nearly 3,000 followers.
Facebook: We have all our articles available on our NAPS Facebook page.
Blogs: We have expanded our online reach and results by targeting and getting placed in thousands more blogs.
Word tagging: We are tagging keywords in print and TV releases for Search Engine Optimization.
Site within a frame: We now display, directly under each print release on our site, a website in a frame for a story that includes a hyperlink to help to get more page views on that site.
Page view counters: We also include on the first page of our reports the number of times each article was viewed on our site in the categories list above the special sections. The two numbers for page views can be added together to get the total.
Photos and captions: We have reformatted the photos and captions on our site to make those easier for editors and readers to see and use.
Reports available in Excel: We now offer the option to get reports in Excel automatically.
UVM and UVD: We have added columns on our reports to measure unique visitors per month and unique visitors per day.
AQH andD CUME: We have added AQH and CUME numbers, from Arbitron, to our radio reports.
Newspaper stats: We have the latest statistics about newspapers in print and online available on our site, including a demographic breakdown of the users.
Special events: We have arranged to sponsor and attend many of the most important events of the leading trade organizations and publications including PRSA, PR News and PR Week. We have also lined up many media relations events with all the most important trade organizations to network with editors.
NAPS is adding VALUE without additional cost to clients. Here are some of the many improvements that have been made:
GOOGLE NEWS has been using every one of our press releases and leaving those up for about a month. Thousands of other news sites copy NAPS stories from Google News onto their own sites. People are accessing NAPS stories on Google News by doing a search by key subject words. Google News is said by Editor & Publisher to have 13 million unique visitors per week.
MORE MAJOR DAILY NEWSPAPER PLACEMENTS have been achieved because NAPS has been helping some increasingly demanding editors who are doing the jobs of 2 or 3 people due to downsizing.
THOUSANDS MORE ONLINE NEWS SITES are using NAPS articles. They are getting those individually from our NAPSNET.COM site or in groups from our RSS and XML feeds which are now by topic. Many are copying from other news sites which are carrying our articles, helping results to mushroom.
UNIQUE VISITORS to NAPSNET.COM exceeds 8,000 Per Week.
SOCIAL MEDIA links are at the bottom of each article posted on NAPSNET.COM. This provides for easy sharing of information among bloggers and others.
ONLINE CLIPS are viewable on NAPS reports. Each clip is scanned and posted on the reports.
PODCASTING is available for each NAPS radio spot through iTunes. This provides broadcasters and the general public with one more easy way to get NAPS news. YouTube has a special channel dedicated to NAPS. All NAPS TV spots are posted there for broadcasters and the general public.
RSS and XML FEEDS—Thousands of editors receive RSS feeds daily from our www.napsnet.com Web site. Stories go directly into the computers of editors as soon as those are posted.
1-HOUR POSTING—Stories are posted to www.napsnet.com 1 hour after approval.
E-CLIPS—Clips are scanned and e-mailed to clients daily for faster results reporting. Originals are then sent by first-class mail. Clients are now starting to receive clips as early as a few days after their stories are approved.
MULTIPLE ONLINE MONITORING SERVICES—Several monitoring services are finding our stories in thousands of online publications. The internal NAPS monitoring staff is finding thousands of online placements that others miss because they don’t search every Web site. Placements are often found by the NAPS staff faster than external monitoring services can find and send those out.
E-MAIL DISTRIBUTION—Stories are e-mailed to editors daily, weekly or monthly on all topics or the topics of their choosing as they request.
HYPERLINKING STORIES—Web sites or key words in stories can be hyperlinked on our www.napsnet.com Web site so that editors can go directly to those Web sites from the stories posted.
PICK SECTIONS BY TOPIC—Clients can choose to post their stories to a particular section of the www.napsnet.com Web site for optimal access by editors. The NAPS Media Relations Department send links to editors by topics such as food, health, auto or home, for special sections when needed. CD’s are sent by topic for special sections.
ONLINE SEARCH ENGINE—Editors can search the www.napsnet.com Web site by using a key word or phrase in the search engine there.
HIGHEST QUALITY ART—Art is available in color in several formats and more than one size to give editors the options they prefer. The NAPS staff artist is the most widely published in America and can provide drawings to help get the attention of editors.
MEDIA RELATIONS EVENTS—NAPS sponsors and exhibits at many events including SNA, IFPA, Interactive Media, APME, NAA, ASNE, AFCP and AAJA.
