1. Daily newspapers have a combined circulation of 35 million or 38 million on Sunday, per a Pew study. There are 1,330+ daily newspapers in the U. S. There are another 170+ in Canada, per Editor & Publisher.
2. Weekly community newspapers have a combined circulation of 65 million+. There are 7,184 weekly community newspapers.
3. There are 1,473 shopper publications nationwide and in Canada. Shoppers have 60 million in circulation in the U. S.
4. There are 2,028 special dailies and college newspapers for schools and departments of journalism at colleges and universities.
5. There are 1,071 specialty publications nationwide and in Canada, including Spanish, African American, religious, ethnic, alternative, LGBT, etc.
6. There are 228 niche publications for parenting, seniors, real estate, etc.
Hundreds of daily newspapers have become weekly community newspapers, with hyper-local news that is unique to their publications, due to the loss of exclusivity of the national and international daily news, which is available in a variety of sources online, immediately. The community newspapers are the heart and soul of the towns they serve, are delivered to most homes in suburban neighborhoods, and are followed by people who read about local sports, local politics, local taxes, local school boards, and other news that is not available anywhere else.
1. Newspapers tend to exist in the wealthiest and most populous communities, all supported by local advertising, where ROI is highest.
2. Community news outlets are in the wealthy suburbs of major markets, reaching affluent consumers with high purchasing power.
3. One half of all income nationwide was earned by households with a combined income of over $100,000. The top 20% of households earn more than $100,000. Households with annual incomes from $50,000 to $95,000, 28.1% of households, earned 28.8% of all income.
4. Recent trends:
The U. S. Census Bureau reported in September 2016 that real median household income was $55,775 in 2015, a 3.8% increase over the $53,713 amount for 2014. This was the third consecutive year with a statistically significant increase by their measure.
5. Most people live in the suburbs and those tend to be better educated and more affluent than those living in inner cities.
6. There has been a shift of population from big cities to the bedroom communities of major markets, in the wealthy suburbs. According to an article in The Wall Street Journal, May 24th, 2016, more Americans are moving to the suburbs than cities.
7. More than half of our placements are in the top 100 markets, increasing your coverage in the richest parts of the richest markets.
You can enjoy that satisfaction of maximizing coverage in major markets, among the wealthy, by doing more than covering just a minimum laundry list of media and extending your reach, with our service, to thousands more media outlets and millions more consumers nationwide. The more you enjoy successful PR, the more you’ll enjoy the extra coverage you create by covering suburban newspapers. You can double your results by covering more media. Learn More.