Case studies



National Institute of Diabetes and Digestive and Kidney Diseases released an article about the Weight-control Information Network (WIN). This got 774 known placements including 177 in print. This appeared in all 50 states reaching 34.8 million readers on sites with 26 million unique visitors per month. Of all placements, 47% were in the top 50 markets, 63% were in the most populous third of states and 46% were in the wealthiest quarter of states.