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37 results total, viewing 1 - 20
Smart Choices For Marketing Media Campaigns

How Leading Marketing Pros Are Leveraging Community News Media In Print And Online

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)   Savvy marketers recognize the value of community news outlets in the wealthy suburbs as part of the marketing … more
Printed Newspapers Are Increasingly Valuable In The Marketing Mix

Newspapers Are Alive And Well And Thriving In the Suburbs

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)   As the world has become increasingly digital, print marketing has kept pace or exceeded performance of online … more
Thousands Of Print Publications To Monitor

How To Find Print Placements Like A Pro

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)   Finding placements online has made media monitoring vastly more time-efficient, yet thousands of publications … more
Public Health Information: Following The Science

Building Trust In An Era Of Misinformation, Disinformation and Misinterpretation

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)   As public health information programs are developed, there has been increasing scrutiny of the veracity of … more
Organization For The New Year Can Be The Key To More Success

How To Develop An Editorial Calendar For A Monthly Action Plan

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)   Timing is crucial for a successful editorial outreach program.  Reaching the right influencers at the … more
The Future Of PR Agencies

Positioning For Growth After The Pandemic

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)   Managers are planning their fantasy teams in case budget could soon land on their desks, like manna from … more
Office Space Evolution During The Pandemic

Reimagining The Work Environment In The Digital Age

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)   Working from home during the pandemic has forced managers to reimagine the office space requirements and … more
The Most Admired Companies To Work For

How Leaders Win The Trust And Respect Of Employees

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)   Top management at the most admired companies to work for are leading by example and going above and beyond to … more
News Sites Are Making Content More Fun

Informing The Public Can Be Entertaining With Games And Puzzles

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) You can captivate the attention of millions of game and puzzle enthusiasts with entertaining content that also informs … more
Gamification Of The New Business Proposal Process

How To Motivate Staff Facing The Economic Challenges Of The Pandemic

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)   Against all odds, the optimists are finding new ways, including games, to motivate staff members, who face an … more
How Successful Digital Marketing Agencies Manage WFH Employees

Tools To Help Engage And Motivate Staff Working Remotely

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)   The COVID-19 pandemic has forced us to reorganize and adapt by enabling people to work from home in new and … more
Top Women In Business Stories Of The Decade

The Future Of Women In Leadership Positions

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) Women have been successfully rising up in business at unprecedented rates, and are realizing their potential like never … more
How The Longest Running Publications Have Adjusted To The Digital Age

Historical American Newspapers Publish Significant News Of Our Society In A New Way

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) To know the history of American newspapers is to know the history of the United States. Some of the longest running … more
Success In Government Communications

What You Accomplish By Covering Additional Media With Your Expert Advice From The Government

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) Many skilled communicators are driving more traffic to their messages by including expert advice from the government, … more
Successful Techniques In Association PR

How Top PR Executives Get Thousands Of Extra Placements By Covering Additional Media With Content Jointly Promoted With Trade Associations

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) Many savvy marketing PR executives are responding to thousands of editors, at community news outlets, who are asking … more
Top Summer Read Book Stories

Books Are Filling More Time During The COVID 19 Isolation

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) With all the extra time people have had, due to isolation restrictions, many people are writing books for the first … more
Winning In Washington

How D. C. Superstars Succeed With Media You Need And Methods That Work

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) Government of the people, by the people and for the people is influencing Congress by reaching three groups of people … more
New Rules For Peaceful Protesters

Ending Systemic Racism and Police Brutality

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) Mindsets are changing in response to public outrage over a series of events which have indicated an ongoing pattern of … more
Top 50 Songs To Help Get Through The Work Week 

Inspirational Music To Help Motivate Workers During Challenging Times

By Dorothy York, CEO, North American Precis Syndicate (NAPS) When the going gets tough, the tough get going, sometimes by listening to music, to help get charged up.  To help keep a … more
Top 50 Sites Not Reported By Monitoring Services

Find More Media Placements By Monitoring More Media

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) Impressing management with great results for your feature news release, that exceed expectations, means going beyond … more
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